The Personal MBA: Master the Art of Business
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- Create Date：2021-04-17 09:54:06
- Update Date：2025-09-06
- Status：finish
- Author：Josh Kaufman
- ISBN：1591845572
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
Master the fundamentals， hone your business instincts， and save a fortune in tuition。
The consensus is clear: MBA programs are a waste of time and money。 Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations。 After two years poring over sanitized case studies， students are shuffled off into middle management to find out how business really works。
Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers。 His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time。 In The Personal MBA， he shares the essentials of sales， marketing， negotiation， strategy， and much more。
True leaders aren't made by business schools-they make themselves， seeking out the knowledge， skills， and experiences they need to succeed。 Read this book and in one week you will learn the principles it takes most people a lifetime to master。
The consensus is clear: MBA programs are a waste of time and money。 Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations。 After two years poring over sanitized case studies， students are shuffled off into middle management to find out how business really works。
Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers。 His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time。 In The Personal MBA， he shares the essentials of sales， marketing， negotiation， strategy， and much more。
True leaders aren't made by business schools-they make themselves， seeking out the knowledge， skills， and experiences they need to succeed。 Read this book and in one week you will learn the principles it takes most people a lifetime to master。
Reviews
Vaibhav Puranik
，
It's a good book。 I decided to listen to it one more time so that I can remember the concepts。 This book does good job of explaining some basic business concepts。 It also has some chapters about self improvement as well。 It's a good book。 I decided to listen to it one more time so that I can remember the concepts。 This book does good job of explaining some basic business concepts。 It also has some chapters about self improvement as well。 。。。more
Baris Freed
，
Great book。 Especially for beginners。 But when your reading this do not treat this book as a text books where you try to remember everything。Revisit this book every time you need guidance。 It can direct you to alternative reading material。
Aliaksei Ivanou
，
Достаточно противоречивая книга。 Порой кажется， что то， что написал автор - противоречит некоторым цитатам， приведённым в начале каждой мини-главы。 Книга по содержанию поверхностная。 Верней всего， что данная книга будет полезна в качестве введения в тему и не более того。 Книга разделена на несколько глав， где каждая глава - это одно из направлений бизнеса （маркетинг， менеджмент， финансы и другие）。 По каждому пункту расписано не так много просто и без подробностей。 Вообще может даже книга даже не Достаточно противоречивая книга。 Порой кажется， что то， что написал автор - противоречит некоторым цитатам， приведённым в начале каждой мини-главы。 Книга по содержанию поверхностная。 Верней всего， что данная книга будет полезна в качестве введения в тему и не более того。 Книга разделена на несколько глав， где каждая глава - это одно из направлений бизнеса （маркетинг， менеджмент， финансы и другие）。 По каждому пункту расписано не так много просто и без подробностей。 Вообще может даже книга даже не совсем про бизнес и менеджмент， сколько про личное развитие и самообразование。 Первые страниц 50， к слову， была речь о том， почему не надо учиться в бизнес-школе - то есть покупаю я книгу "Сам себе MBA" и вместо какой-никакой выжимки из бизнес-курса получаю нудную речь о том， почему ни при каких обстоятельствах мне не нужна степень MBA。 В общем для меня книга， которую после прочтения я не запомню。 Из плюсов только куча примеров по ходу книги и большой список литературы в конце книги。 В итоге книга не поможет ни наёмному руководителю， ни предпринимателю， а оставит в голове только кашу и ощущение фрустрации。 。。。more
Nigel Rawlins
，
It certainly covers everything and seems to go on forever， I think it would be best as a sort of text book about running a business where you dip into a section as you may need it。
Amir Ice
，
The book will be useful for those people who want to look at the classical approach MBA from a different angle。
Jiliac
，
A book packed with knowledge！ And many recommendations of books to followup on any topic if you are interested。 Definitely a great entry point to the topic of business。 I was skeptical in the intro when the author said "this is a book to re-read": Which author would not say that。 Turns out， I totally agree with him。 This isn't so much a book as a huge summary of hundreds of other books。 You cannot hope to absorb all this knowledge in one go， need re-read。I read this as an audiobook: I would not A book packed with knowledge！ And many recommendations of books to followup on any topic if you are interested。 Definitely a great entry point to the topic of business。 I was skeptical in the intro when the author said "this is a book to re-read": Which author would not say that。 Turns out， I totally agree with him。 This isn't so much a book as a huge summary of hundreds of other books。 You cannot hope to absorb all this knowledge in one go， need re-read。I read this as an audiobook: I would not recommend it， quite hard to remember all the tips given here in audio。 Prefer a paper copy ;） 。。。more
Khaled
，
I will keep this as a future reference to jump back and review important topics。
Julia Volkova
，
I was sure that this is going to be another book from a productivity obsessed white male who wants to preach to you how to build a business and change your life。 I was very wrong。 This is a book about everything， not only how a business works but in general how the whole world works。 It has basic explanation of some marketing， sales and finance terms but it also explore how your mind works and how to work in a group。 I really have no intent to open my business but it gives you better understandi I was sure that this is going to be another book from a productivity obsessed white male who wants to preach to you how to build a business and change your life。 I was very wrong。 This is a book about everything， not only how a business works but in general how the whole world works。 It has basic explanation of some marketing， sales and finance terms but it also explore how your mind works and how to work in a group。 I really have no intent to open my business but it gives you better understanding of where I am in my corporate 9-5 job。5 starts because it exceeded my expectations。 。。。more
Margherita
，
I'm very bad and not at all the type of economic person but I've found this book very helpful in many ways， from the way the singles short chapters have been written and the attention to the human behind the concept I'm very bad and not at all the type of economic person but I've found this book very helpful in many ways， from the way the singles short chapters have been written and the attention to the human behind the concept 。。。more
Potasse
，
Interesting book although definitely not comparable to formal education， it gives you a bunch of tools to better understand the business environment : biases， effects， studies。。。 Interesting overall
Mostafa Abd elnasser
，
This review has been hidden because it contains spoilers。 To view it， click here。 The great thing in this book that it will gives you insight for how to deal a business from different aspects （ human science ， finance ， operation and marketing ） you don't need to be certified from management college or to be a great strategic cosulting to run your small business ， with that book you will enjoy the academic theories with slanging language。 The great thing in this book that it will gives you insight for how to deal a business from different aspects （ human science ， finance ， operation and marketing ） you don't need to be certified from management college or to be a great strategic cosulting to run your small business ， with that book you will enjoy the academic theories with slanging language。 。。。more
Margot Note
，
"Every successful business （1） creates or provides something of value that （2） other people want or need （3） at a price they're willing to pay， in a way that （4） satisfies the purchaser's needs and expectations， and （5） provides the business sufficient revenue to make it worthwhile for the owners to continue operation" （15）。 "Skip business school。 Educate yourself" （17）。 "Business schools don't create wealthy and well-connected people。 They accept them， then take credit for their success" （20）。 "Every successful business （1） creates or provides something of value that （2） other people want or need （3） at a price they're willing to pay， in a way that （4） satisfies the purchaser's needs and expectations， and （5） provides the business sufficient revenue to make it worthwhile for the owners to continue operation" （15）。 "Skip business school。 Educate yourself" （17）。 "Business schools don't create wealthy and well-connected people。 They accept them， then take credit for their success" （20）。 "It's often far more comfortable to focus on the features: you know what your offer does。 Even so， it's far more effective to focus on the benefits: what your offer will provide to customers" （95）。 "One of the most fascinating parts of sales is what I call the Pricing Uncertainty Principle: all prices are arbitrary and malleable。 Pricing is always an executive decision" （119）。 "If you discover why， how， and how much your offer will benefit the customer， you'll be able to explain that value in terms they'll understand and appreciate。 Understaning the value you can provide your customers is the golden path to a profitable sale" （125）。 "In every negotiation， the power lies with the party that is able and willing to walk away from a bad deal。 In almost every case， the more acceptable alternatives you have， the better your position。 The more attractive your alternatives， the more willing you'll be to walk away from a deal that doesn't serve your， resulting in better deals" （128）。 "Your job is not to sell the prospect a bill of goods; it's to help them make an informed decision about what's best for them。 You're not pressuring them to give you their money; you're helping to ensure they invest their resources wisely" （135）。 "It's much better to present yourself with confidence， in a way that signals your offer is valuable， is a good fit for the prospect， and will be a wise investment of the prospect's money。 If you don't genuinely believe that， you need to find something else to sell" （136）。 "If the prospect still doesn't buy， that often means there's a Power issue--your negotiating partner may not have the budget or the authority to agree to your proposal。 Always try to negotiate with the decision-maker--that way， if they refuse your offer， you know that it's because it wasn't a good fit for them， and you can move on to more promising prospects" （142）。 "Most people resist creating business systems because it feels like extra work。 We're all busy， and it's easy to feel like you don't have time to create and improve systems because there's already too much work to do。 Useful systems make your work easier--if you're feeling overloaded， the best thing you can do to solve the issue is spend time creating good systems" （166）。 "When examining a business， pay close attention to Profit Margin。 The higher the margin， the stronger the business" （171）。 "As long as you're bringing in enough to keep doing what you're doing， there's no need to fight for every last penny。 Create as much value as you can， then capture enough of that value to make it worthwhile to keep operating" （172）。 "Always focus the majority of your efforts on serving the ideal customers。 Your ideal customers buy early， buy often， spend the most， spread the word， and are willing to pay a premium for the value you provide" （185）。 "There's nothing odd or abnormal about dark nights of the soul--they're a signal that some perception about your life out of control。， and Reorganization is required to gather more data about how to fix it。 Once you learn how to bring the perception back under control， Reoganization stops" （230）。 "Absence Blindness also makes it uncomfortable for people to 'do nothing' when something bad happens， even if doing nothing is the best course of action。 Often， the best course of action is to choose not to act， but that can be difficult for humans to accept" （253）。 "The implicit assumption of time-management systems is that every hour is fungible--equivalent to any other。 Nothing could be further from the truth: all people are created equal， but all hours are most definitely not" （295）。 "The only metric of success that matters is this: are you spending your time doing things you like， with people you enjoy， in a way that keeps you financially sufficient？" （307）。 "Entropy makes maintenance a necessary and valuable activity。 In most organizations， creating something new is a high Social Status activity， while maintaining existing systems is considered a lower-status activity。 That's a huge mistake: the organization is only as strong as its existing systems， which sustain its ability to function。 Devoting attention and resources to maintaining and improving those systems is not only important， it's cricitial for long-term operation and preserving value over time" （369）。 "Here's what makes a business resilient:--Low （preferably zero） outstanding debt--Low overhead， fixed costs， and operating expenses--Substantial cash reserves for unexpected contingencies--Multiple independent products/industries/lines of business--Flexible workers/employees who can handle many responsibilities well--No single points of failure--Fail-safes/backup systems for all core processes" （423）。 。。。more
Daryl Henry
，
Packed full of useful information。 An excellent high level overview with a guide for many business concepts。
William Goefron
，
"This book is a high-level overview of a large body of business literature" - The Personal MBAThis book is far far far from equivalent to an MBA 。 Josh Kaufman has read an enormous number of books on the topics of business， leadership， entrepreneurship and self development and has taken key ideas from them， then condensed each into very digestible 1-2 page chapters。 The book moves very quickly and is meant as an introduction for someone like me without any business background which I found perfe "This book is a high-level overview of a large body of business literature" - The Personal MBAThis book is far far far from equivalent to an MBA 。 Josh Kaufman has read an enormous number of books on the topics of business， leadership， entrepreneurship and self development and has taken key ideas from them， then condensed each into very digestible 1-2 page chapters。 The book moves very quickly and is meant as an introduction for someone like me without any business background which I found perfect。 。。。more
Berkay
，
I am not an impressive person such as Seth Godin but I also say: "File this book under: no excuses"I was thinking this is a marketing strategy and was far away to read before I took the book。 I find it prettt useful although I am an engineer。 The personal mba mainly tells all business stuff that includes lots of useful information about all people who is working as an employee， founder so on。 It is certainly open up your horizon。And all， please consider last pages book suggestions that is also q I am not an impressive person such as Seth Godin but I also say: "File this book under: no excuses"I was thinking this is a marketing strategy and was far away to read before I took the book。 I find it prettt useful although I am an engineer。 The personal mba mainly tells all business stuff that includes lots of useful information about all people who is working as an employee， founder so on。 It is certainly open up your horizon。And all， please consider last pages book suggestions that is also quite useful。 。。。more
Ebouks
，
I thought this book was really good。 In fact， it's the first book I read in entirety without skimming or skipping chapters this year。 The organization of each chapter， the quote associated with each chapter， and the many topics presented in this book keep me coming back。Buy the ebook now:The Personal MBA: Master the Art of Business I thought this book was really good。 In fact， it's the first book I read in entirety without skimming or skipping chapters this year。 The organization of each chapter， the quote associated with each chapter， and the many topics presented in this book keep me coming back。Buy the ebook now:The Personal MBA: Master the Art of Business 。。。more
Minh Trang
，
Good
Lauri Kainulainen
，
Good tidbits on finance。 I doubt it matches up to a real MBA， but worth reading for any （wannabe-）entrepreneurs。
Chino Razon
，
Reading the Personal MBA mixed well with my current studies as a post-grad business school student。 It had a general scope of the entire MBA program of my university and made me appreciate my course much better。 While the content was very spread out， Kaufman's writing style was engaging and relatable。 It helped put things into perspective and I was even able to use some insights in class and at work。 Reading the Personal MBA mixed well with my current studies as a post-grad business school student。 It had a general scope of the entire MBA program of my university and made me appreciate my course much better。 While the content was very spread out， Kaufman's writing style was engaging and relatable。 It helped put things into perspective and I was even able to use some insights in class and at work。 。。。more
Phil Topping
，
Fantastic reference。 I really liked the section on working with yourself。 It’s the type of book you reread in sections。
Marian Melnychuk
，
Класна книжка， хороша як резюмування багатьох книжок і також тізером для непрочитаних。
Ramón Calatayud
，
La formación no es un producto de lujo， esa no puede seguir siendo una excusa para no dar un salto en tu carrera profesional， tal y como podemos comprobar con el #libro #MBAPersonal escrito por #JohnKaufman。📚📕Aquí puedes leer la sinopsis y conseguirlo📖☕:👇👇👇👇👇👇👇👇👇👇https://amzn。to/37uRhj9 Si no dispones de tiempo， este #ensayo te servirá de guía。 Se trata de un manual que te enseña， de manera fácil y didáctica， los conocimientos básicos a nivel empresarial para mejorar tu posición dentro de tu sec La formación no es un producto de lujo， esa no puede seguir siendo una excusa para no dar un salto en tu carrera profesional， tal y como podemos comprobar con el #libro #MBAPersonal escrito por #JohnKaufman。📚📕Aquí puedes leer la sinopsis y conseguirlo📖☕:👇👇👇👇👇👇👇👇👇👇https://amzn。to/37uRhj9 Si no dispones de tiempo， este #ensayo te servirá de guía。 Se trata de un manual que te enseña， de manera fácil y didáctica， los conocimientos básicos a nivel empresarial para mejorar tu posición dentro de tu sector。A diferencia de otros #libros sobre empresas， este es un texto ameno， no es pesado y su ritmo anima a #leer las páginas。 Puedes leerlo de manera lineal o salteada， cada capítulo es independiente （analiza cada departamento dentro de una empresa）。Este libro no solo se debería leer y trabajar en las escuelas de negocios， sería interesante que se fomentara en las universidades y en los últimos cursos escolares para enseñar a la gente cómo funciona el mundo。Nada es gratis， por mucho que algunos se empecinen en repetirlo。 Si no conocemos el valor de las cosas， ¿cómo vamos a entender cuál es nuestro valor dentro del mercado laboral？ ¿Alguna vez te has preguntado en que se basa tu sueldo？ #Lee este libro para descubrirlo。 #kindle #kindlebooks #librosrecomendados #libro 。。。more
Carlos Miguel
，
I wasn't expecting to enjoy this book as much as I did。 But first， let me clarify that the author's claim that if you read his book you don't need an MBA is a bit。。。 vague。 But whatever your opinion is on the matter， I think the book is a great resource for everyone trying to understand the World of Business。Chapters are short， concise， clear， and they all start with a quote （some times a funny one）。 Plus， in many cases， there are recommendation of books to expand on a particular topic。 I think I wasn't expecting to enjoy this book as much as I did。 But first， let me clarify that the author's claim that if you read his book you don't need an MBA is a bit。。。 vague。 But whatever your opinion is on the matter， I think the book is a great resource for everyone trying to understand the World of Business。Chapters are short， concise， clear， and they all start with a quote （some times a funny one）。 Plus， in many cases， there are recommendation of books to expand on a particular topic。 I think this book is great at that: if you have a quick question or something that needs clarification， you can just jump into that page and get the idea。 I was expecting the book to only cover topics such as finance， marketing， sales， and so on， but actually the book covers that and much more。 From personal improvement， working with others， and statistics/analytics。 This is definitely a book that I will keep around for reference。 Highly recommended。 。。。more
Alyssa
，
The book really makes you question if business school is worth it for YOU。 Is business school the only way for you to be successful？ Or are you a successful person that can learn for his or herself？ Are you wanting to pigeonhole yourself into a very specific career because of the student debt you've accrued？ Or would you be better off learning the basics of business from books like this， and then picking something you actually want to do？For me， this book was a motivational lifechanger。 The book really makes you question if business school is worth it for YOU。 Is business school the only way for you to be successful？ Or are you a successful person that can learn for his or herself？ Are you wanting to pigeonhole yourself into a very specific career because of the student debt you've accrued？ Or would you be better off learning the basics of business from books like this， and then picking something you actually want to do？For me， this book was a motivational lifechanger。 。。。more
Daniel
，
Sin ninguna duda uno de los libros que más me ha marcado， gracias a él en parte descubrí mi interés por el mundo de los negocios。 Lo recomiendo como un manual de lectura recurrente， ya que posees ideas muy interesantes no solo en el ámbito de la empresa， sino también de la mente。 Un 10/10。
Safa Jmai
，
This book is definitely a good kick start for new entrepreneurs。 It has an overview and examples about different topics related to business from value creation to problem solving and analysing systems。 I simply highly recommend it！ Good luck with reading it！
Mattia
，
A survival kit to those who haven't had a clue on how and what a business is。 From the theory to the practice a lot may happen although you follow the book's guidelines。 Overall， I enjoyed！ However， my attention span towards the end of the book decreased drastically。 A survival kit to those who haven't had a clue on how and what a business is。 From the theory to the practice a lot may happen although you follow the book's guidelines。 Overall， I enjoyed！ However， my attention span towards the end of the book decreased drastically。 。。。more
Rangarajan
，
Interesting and well written book but it's is no way a replacement for a real MBA Interesting and well written book but it's is no way a replacement for a real MBA 。。。more
MOSAUL10
，
I strongly believe that could improve the ending。
AbdulRahman Hareth
，